Introduction
In 2025, Facebook remains one of the most influential platforms for making money online. With over 3 billion monthly active users, it’s a goldmine for content creators, entrepreneurs, and digital marketers alike. Whether you’re sharing entertaining videos, running a business, or offering services, Facebook provides diverse monetization options—from Reels and e-commerce to affiliate marketing and fan subscriptions.
In this ultimate guide, we’ll break down the top ways to make money on Facebook this year, including:
- Facebook Reels & Short-Form Video Monetization
- Selling on Facebook Marketplace & Shops
- Affiliate Marketing Strategies
- In-Stream Ad Revenue & Bonus Programs
- Sponsored Content & Brand Deals
- Monetizing Facebook Groups
- Freelance Services & Gigs
- Facebook Gaming & Live Streaming
- Dropshipping & Print-on-Demand
- Creator Subscription Program
By the end, you’ll have a clear, actionable roadmap to start earning on Facebook in 2025.
1. Facebook Reels & Short-Form Video Monetization
Short-form content is king—and Facebook Reels are booming. Here’s how creators are cashing in:
A. Reels Play Bonus Program
Facebook rewards original content based on views and engagement.
To qualify:
- Post unique Reels (not recycled from TikTok).
- Meet eligibility criteria (followers + engagement).
- Turn on in-stream ads.
B. In-Stream Ads on Reels
Earn from ads shown mid-Reel or as overlays.
Requirements:
- 5,000+ followers
- 60,000+ minutes watched in the last 60 days
- Follow Facebook’s Partner Monetization Policies
C. Stars & Virtual Gifts
Fans can send Stars during Reels or live videos. Each Star = $0.01 (Facebook takes 30%).
Pro Tip:
Stay consistent (3–5 Reels/week) and use trending audio to boost reach.
2. Sell Products with Facebook Marketplace & Shops
A. Facebook Marketplace
Sell items locally or ship nationwide.
Why it works:
- No listing fees
- Top-selling items: electronics, furniture, clothing
B. Facebook Shops
Build a storefront connected to your Facebook Page.
Key features:
- Free to set up
- Integrates with Shopify or WooCommerce
- Run Facebook/Instagram ads for traffic
Example:
A small handmade jewelry brand increased sales by 200% using Shops and targeted ads.
3. Affiliate Marketing on Facebook
Promote products and earn commissions through affiliate links.
Best Affiliate Programs:
- Amazon Associates (4–10%)
- ClickBank (high-ticket digital offers)
- eBay Partner Network (up to 70%)
- CJ Affiliate (branded partnerships)
How to Promote:
- Product reviews in Groups
- Comparison Reels or Lives
- Stories with links (if eligible)
Important: Always disclose affiliate links to comply with FTC guidelines.
4. Facebook Ad Revenue & Bonus Programs
A. In-Stream Ads (Long-Form Video)
Monetize videos 3+ minutes long.
Requirements:
- 10,000+ followers
- 600,000+ total minutes viewed in 60 days
B. Bonus Programs
Occasionally, Facebook rewards creators who meet special engagement milestones.
Pro Tip:
Create viral, emotional, or educational videos to maximize earnings.
5. Sponsored Content & Brand Collaborations
Brands pay creators to promote products.
How to Get Sponsored:
- Build a niche audience (e.g., fitness, tech, lifestyle)
- Use Facebook’s Brand Collabs Manager
- Set rates based on audience size and engagement
Example:
A food creator with 50K followers might earn $500/post for a recipe feature.
6. Monetize Facebook Groups & Paid Communities
A. Paid Subscription Groups
Charge $5–$50/month for exclusive content.
B. Sell Digital Products
Offer e-books, guides, or online courses inside your group.
Example:
A fitness coach sells a $27 workout plan to 500 members = $13,500/month.
7. Freelancing & Selling Services
Use Facebook to market your freelance services:
- Graphic design
- Social media management
- Copywriting
- Virtual assistance
Where to Find Clients:
- Niche Facebook Job Groups
- Your personal/business profile’s “Services” section
8. Facebook Gaming & Live Streaming
If you’re a gamer, Facebook has solid monetization options:
- Earn via Stars and donations
- Join the Level Up Program to monetize streams
- Land sponsorships with brands
9. Dropshipping & Print-on-Demand
Run Facebook Ads to a Shopify or WooCommerce store.
Options:
- Sell trending dropshipped products
- Offer custom merch (shirts, mugs, etc.) with Printful + Facebook Shops
10. Facebook Creator Subscription Program
Let fans subscribe for exclusive content at $4.99–$29.99/month.
Benefits to Subscribers:
- Exclusive Lives & posts
- Supporter badges
- VIP community access
Conclusion: Start Earning on Facebook in 2025
Facebook offers more ways than ever to turn your content, products, or skills into real income. Whether you’re diving into Reels, launching a storefront, or promoting affiliate offers, the platform has tools to help you thrive.
Action Steps to Get Started:
- Choose 1–2 monetization strategies (e.g., Reels + Affiliate Marketing).
- Optimize your profile (photo, bio, CTA link).
- Post consistently (Reels, Lives, Stories).
- Engage with your audience (respond to comments, messages).
- Scale up with paid ads once you see what works.
With the right strategy and persistence, you can build a profitable presence on Facebook in 2025—and beyond.